Ready for Sunday’s All Ireland – Electric Ireland

Sunday’s All Ireland Final will last for 70 minutes but the day itself is a much bigger affair.

‘The Championship Haircut’ has become a key component of the pre-game ritual for players and fans who arrive at Croke Park ahead of the Electric Ireland All Ireland minor Final will be able to get their own.

Activated by Electric Ireland for the first time last year, ‘The Championship Haircut’ experience proved hugely popular.

“The Championship Haircut is legendary within GAA circles and has become part and parcel of the pre-match routine,” said Brand Ambassador and Electric Ireland Minor Star Awards panel member, Derek McGrath.

“It offers time to reflect and prepare ahead of major games and while for me, it’s a case of hair today gone tomorrow, I can still recall the pre-match routine and importance of feeling and looking sharp on the pitch.”

A team of expert barbers and hairdressers will be onsite behind the Cusack Stand offering free haircuts or styles to fans between 11.30 am – 1 pm.

There will be plenty of options to choose from whether it’s ‘The Hurling Helmet’ or ‘The Sideline Cut’, braids or ‘updos’ complete with county colour ribbons, there is a look to suit everyone.

“Playing Minor is a huge honour and one of the first opportunities for a young player to wear their county jersey on the field and to them, their families and of course their clubs and communities, that is a major achievement,” continued McGrath.

“I really think that the pre-game ritual affirms the importance of Championship games to these young players, they are a huge undertaking, both mentally and physically, and the Championship Haircut provides a moment to look back on what has gotten these players to this point in their career and prepare for what is to come.”

Fans are being invited to share images of their own Championship haircut on social media using the hashtags #GAAThisIsMajor and #ChampionshipHaircut.

Electric Ireland’s 2019 GAA Minor Star Awards panel includes former Waterford Hurling Manager, Derek McGrath, former Galway dual-star, Alan Kerins, alongside Donegal’s most decorated footballer, Karl Lacey and former Dublin footballer, Tomás Quinn. The 2019 Panel celebrated “The Championship Haircut”, with a four-part video series which sees them taking to the barber chair, discussing the long-term benefit, lessons and skills, that came from representing their County at Minor level.

 


Image credit: Morgan Treacy, Inpho.ie

 

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