With less than 48 hours to go to the biggest date in the Irish sporting calendar AIB, eir and Supervalu have been getting their game faces on ready to bring to a crescendo their activations around this year’s Championship.
AIB will be hosting Jeff Stelling and Chris Kamara at Croke Park doing their first live commentary on a football match. They’ve had plenty of support over the seven episodes of their innovative YouTube documentary series that has already attracted over one million views.
We just hope that Kammy is watching in case any players are sent off on Sunday and that somebody has fully explained the Black Card to him.
eir will be polishing the lens on the Fan Pic which returns this year and will provide those lucky enough to be clutching a golden ticket for the game to be seen among the crowd when it is published after the match.
Don’t forget to smile.
Supervalu has been out and about in clubs across Dublin and Mayo over the past two weeks with Lee Keegan dropping in to run coaching sessions and helping all the parents and volunteers to get #BehindTheBall with their campaign.
One of the main areas where Supervalu activates their partnership is in the exclusive right to sell tickets through the stores though when it comes to the final the traditional way of distribution through clubs and county boards kicks into gear.
There is always frustration on the part who don’t come up trumps but in general, there is no better way to get them into the hands of the fans and those who support their local GAA clubs throughout the competing counties first and foremost but also through every corner of the association.
I attended our club night where 350 members, coaches, players and volunteers went into the big drum for just over 100 tickets.
There is always a gripe over corporate seats going to those who might only enter Croke Park once a year but don’t forget that in itself is rare and it is the boxes and the premium level that enabled the building of one of the world’s finest stadia.
Anyone who sells a ticket they have got through their club at more than face value or to someone who goes on to do just that should be ashamed of themselves.
This is the best day of the year for the players, the fans and those who love sport.
Sport for Business’s column in the Sunday Business Post this weekend will cover the commercial power that Dublin generates but makes the point that nothing lasts forever.
We have enjoyed a great reaction to two special pieces this week with John Gillick of AIG and Anne-Marie Hanley of Elverys Intersport on how they prepare for the big day and also with John O’Farrell of the CityWest Hotel who is getting ready to host perhaps the biggest party of the year.
The talk is nearly done. Let the games commence and may the best team win…
AIB, eir and the GAA, as well as AIG, Elverys Intersport the CityWest Hotel and Dublin GAA, are among the more than 220 organisations we are proud to serve as members of Sport for Business
Image Credit Presseye Darren Kidd