Renault Backing Sky Sports to 2022

Renault has announced it will sponsor Premier League football coverage on Sky Sports for the next three years.

Viewers of last weekend’s opening round of fixtures will have seen the theme for this year’s branding as being based around highlighting the dedication fans have to be at the game.

Taking a tongue-in-cheek look at how fans will stop at nothing to see the match, they once again star Renault brand ambassador, Thierry Henry.

He plays the role of ‘The Transporter’ – the slickest getaway driver in town, helping football fans escape whatever stands in their way whether that is doing the weekly shop or going to the gym and getting them back to watch the game on time.

Renault will have 15 and five-second TV idents in the key commercial breaks in pre-match, half time and post-match coverage across Sky Sports’ 128 live games throughout the season.

The broader package than in previous seasons will include a presence for the brand across every kick-off slot in the schedule comprising Monday Night Football, Friday Night Football, Saturday Evening, Saturday Night Football and Renault Super Sunday fixtures.

The sponsorship also includes shared sponsorship of key content on the Sky Sports Premier League channel such as Renault Match Choice, Game of the Day, Premier League Review/Preview and Premier League Years.

Across the UK and Ireland, Renault idents will also feature on Sky’s Out-of-Home feed, On Demand service and the Sky Go platform that allows fans to watch live or catch-up via mobile, tablet and desktop devices.

Renault will also sponsor digital coverage of the Premier League on and the Sky Sports App, including video and display advertising. The sponsorship also includes the Renault Match Zone; a feature which sees Sky Sports transport a bespoke mobile studio to club training grounds, to interview key players and managers.

“The first year of the partnership was a great success with one of the most closely contested title races in recent memory,” said Rachel Bristow, Planning Director – Sky Media.

“As the home of the Premier League, we’re delighted that Renault have renewed their partnership for the next three years. With more games than ever before it will see them sponsor all 128 live games and retain headline naming of Renault Super Sunday.”

“Renault’s continued commitment with Sky Media reflects our ability to reach passionate and desirable audiences at scale, across multiple platforms.”


Image credit: Renault, Vimeo

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