Roche Signs for Life Style Sports

Life Style Sports has signed up Stephanie Roche as their new brand ambassador, joining Munster Rugby and Ireland International Andrew Conway as part of the retailer’s ambassador set.

Roche has made over 50 senior international appearances for Ireland, scoring 7 goals. She became a household name in 2013 when her goal for Peamount United against Wexford Youths went viral bringing her international attention.

This outstanding goal earned Roche a place in the final 3 nominees for the FIFA Puskás Award in 2014, the first female to rank amongst the finalists.

Roche signed with Italian Serie A club C.F. Fiorentina in November of 2018.

“I am excited to come on board as a brand ambassador with Life Style Sports,” said Roche. “I am proud to be working with a 100 per cent Irish owned brand and I look forward to collaborating with Life Style Sports and sharing my story with supporters.”

“We’re delighted to support and partner with an athlete of Stephanie’s calibre,” added Shireen McDonagh, Head of Brand Marketing & Sponsorship at Life Style Sports.

“She reflects our brand values of social, inspirational and fearless both on and off the pitch, and is a fantastic ambassador for Irish football.”

Join us tomorrow for a look back at an event we were involved with five years ago on the subject of brand ambassadors and for news of Members Round Table event on the subject coming up in April.

Image Credit: Dan Sheridan,

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