What a weekend for rowing. We have enjoyed a summer of magnificent achievement on an international stage with medals galore across a range of sports, but to win two gold medals at a World Championship is arguably the strongest of them all.
The O’Donovan Brothers have become national icons since winning silver at the Rio Olympic Games but their sights will now be set on a higher podium step after taking gold in their lightweight Men’s double sculls on Saturday.
The medal haul was doubled yesterday when Sanita Puspure brushed aside her rivals in the Women’s Single sculls Final.
The O’Donovan’s and Puspure are both based in Cork. She moved to Ireland in 2006 from Latvia and has represented Ireland since 2010.
At the age of 36, most athletes would think of the Olympics as something that had passed them by but Puspure must surely consider a tilt at Tokyo now having won so well in Bulgaria yesterday.
A little over a year ago we wrote that Rowing was on the cusp of dominating our ‘other sports’ consciousness but that it needed a sponsorship backer to really rise with the performance of the athletes.
Think of what Lidl have brought to Ladies Football in terms of broad-based marketing and support.
Rowing may not have the broad-based participation appeal of others but it has a great story to tell and winning ambassadors to bring that story to life. Thankfully we live in Golden days for Irish sport across many different fields of play.
Rowing has to fight for its share of funding and its place in the spotlight but this weekend has given it another glint of gold with which to catch the eye.
Read more about our 2018 Sport for Business Sport for Social Good Report and half day conference on September 27th and reserve your place to hear about campaigns from the Manchester United Foundation, Unicef, Allianz and many more