Intersport Elverys, together with two of their leading running brands Asics and Brooks, recently invited Bundee Aki from Rugby and Philly McMahon from Dublin GAA to an early morning race on Dublin’s Grafton Street.
The purpose was to highlight firstly how accessible running is and equally how beneficial it is.
Intersport Elverys recently partnered with Athletics Ireland on a Get Ireland Running campaign to promote health and fitness within the population as a whole, by encouraging those currently not active to get started and become part of the over 300,000 strong running community in Ireland.
“You wouldn’t usually see me running without a ball but anyone can run,” said Brand Ambassador Aki.
“If you’re not involved in a team sport, joining a running club is a great alternative. Having club mates will help keep you motivated and smiling.”
“I’m always happy to help promote fitness and running and hope that this campaign will inspire people to get active,” added McMahon.
“Just five minutes of running can clear your head, not to mention the physical benefits.”
The campaign, supported by Athletics Ireland, features a series of online articles and in store promotions offering tips and advice for those looking to start running, run more or run with others.
It is gathering these online and using the hashtag #BundeePhilly to promote this particular race.
To build momentum ElverysIntersport will unveil the winner of the race as part of a content reveal on social media channels at 10 AM this morning.
You can see that as it happens on Twitter right here
Image Credit: James Crombie, Inpho.ie