Savills Ireland and Leopardstown Racecourse have announced that one of the most important races in the Irish horse racing calendar is to be sponsored by the international property firm.
The Savills Chase will take place on 28th December as part of the Leopardstown Christmas Festival and will be the centrepiece of what will be known as The Savills Day at Leopardstown.
The Savills Chase is a Grade 1 Steeplechase over a 3-mile distance. It was first run in its current form in 1992 and has since been won by many great champions including Denman, Beef or Salmon, Synchronised, Tidal Bay and Bobs Worth. Previous long-term and high profile sponsors have included Ericsson and Lexus.
“We are thrilled to sponsor this main event of the national hunt season,” said Angus Potterton, Managing Director of Savills Ireland.
“The Leopardstown Christmas Festival has always been a significant occasion during the Christmas season in Ireland and the Grade 1 Savills Chase is the highlight of the week.”
“The race brings together an elite group of horses, jockeys and trainers which mirrors our own business bringing together the very best talent in the property industry.”
Horse Racing is one of the better sporting options in terms of sponsorship for companies looking to foster long-term relationships at the higher end of the purchase spectrum.
Buying cars or property yield a significant single purchase return for the vendor, enabling justification for a higher spend on attracting individuals.
Racing’s benefit is the numerous opportunities throughout the day to engage, with the sporting action split into smaller chunks than would be the case at a match.
Savills have previously been involved in sponsorship of Old Wesley Rugby Club, at Bloom and Vue, the Contemporary Arts Fair. In Britain, it has had involvement at a local level across a variety of sporting properties including with Middlesex County Cricket and Glasgow Warriors in the Guinness PRO14.
The Savills Day at Leopardstown is the third day of the Christmas Festival which takes place from 26th – 29th December. The festival features seven Grade 1 races with leading horses, jockeys and trainers competing in National Hunt racing at its finest.
Last year, twelve runners lined up with 24 Grade 1 wins between them for the €150,000 Grade 1 Leopardstown Christmas Steeplechase which resulted in a 1-2-3 for owners Gigginstown House Stud and Michael O’Leary as Road to Respect trained by Noel Meade took first prize followed by Balko Des Flos and Outlander.
“We are delighted to welcome Savills to Leopardstown,” added Pat Keogh, Chief Executive of Leopardstown Racecourse.
“The Savills Chase is a race with a fine history and it is wonderful to see such a strong international brand supporting it.”
“Thanks to their generous support we will be increasing the prize fund to €175,000 for this year. We look forward to making this a very successful partnership.”