Selfies, Soldiers and All Ireland Finals

There are some pictures which just stand out and a selfie involving schoolgirl Gaelic Footballers and fully kitted out members of the Defence Forces at Croke Park demands a little explanation.

The occasion was the launch of the Lidl All-Ireland Post Primary Schools finals which will take place over the next two weeks.

The senior A final takes centre stage next Saturday, April 14, when Loreto from Clonmel in County Tipperary will face Loreto from Cavan in Kinnegad.  Loreto Cavan Captain Lorraine Brady was the snapper caught for posterity by Sportsfile’s Piaras Ó Mídheach yesterday.

Coláiste Bhaile Chláir from Claregalway in Galway will take on Scoil Mhuire from Trim for the senior C title at the same venue while other schools from Kerry, Cork, Offaly and Leitrim will also be in action.

Sponsorship of the Schools Finals is part of Lidl’s overall partnership with Ladies Football, encompassing status as the official retail partner and as sponsors of the Lidl National League which finals will take place on the weekend of April 21st and 22nd.

The company’s advertising approach has been led through last year and this by featuring players from schools, clubs and county teams, drawing the connection between them all and their communities.

“To line out in an All-Ireland final is a privilege that many players have never experienced and for those who have made it here, it’s the chance to grasp this opportunity with both hands,” said Ladies Gaelic Football Association President Marie Hickey.

“Some of the most entertaining games that we witness throughout our season are played at Post Primary Schools level and for the spectators travelling to the various finals, it’s their chance to watch some of our future stars who will go on, I’m sure, to enjoy many more great moments and occasions as players.”

“As always, we owe a debt of gratitude to the school management of all teams involved in our very successful Lidl Post Primary Schools competitions.”

“Parents, teachers, mentors and school-mates have been involved with these children since the very beginning of their footballing careers, helping to shape and mould the brilliant young stars who will take to the fields of play.”

I would also like to thank our retail partners and title sponsors of these competitions, Lidl, for their continued #SeriousSupport.”

As to the reason for the Defence Forces involvement, well they happened to be in Croke Park yesterday and when asked, were more than happy to step in for the photographs, so no it has nothing to do with potential enhanced security around Lidl stores in case of heavy snowfalls…



Sign up today for our free daily news digest covering the commercial world of sport or discover the benefits of becoming a full member alongside the many leading organisations whom we serve.

Image Credit:Piaras Ó Mídheach, Sportsfile

Similar Articles