The parent company Setanta, set up by Michael O’Rourke and Leonard Ryan, first broadcast to pubs in London 24 years ago and has seen some major highs and lows along the way.
The partnership deal in the Republic of Ireland with BT Sport has given huge impetus to the channel’s growth here, and the three year deal has provided firepower to continue it’s support of homegrown sport including the Allianz Leagues in GAA, the Setanta Sports Cup in soccer as well as major events in rugby, basketball and other sports.
BT Sport 1 and 2, with extensive Premier League, rugby and other major sports coverage is only available here as part of the Setanta package through satellite and cable. It will have exclusive coverage of many of the top games in the new European Rugby Champions’ Cup featuring Leinster, Munster and Ulster.
From the start of next season it will take over from Sky Sports as the main broadcaster of the UEFA Champions’ League and is expected to mount a serious bid to displace Sky as the main partner of the Barclays Premier League as well over the coming years.
In Ireland Setanta has delivered some of the best sporting moments of recent years, bringing exclusive live coverage of the Paralympic Games in London 2012 after striking a free to air sponsorship deal with Allianz.
It showed Munster and Leinster’s historic Good Friday clash in the Celtic League and was the main partner of the GAA’s 125th Anniversary celebrations as part of the opening fixtures of the 2009 Allianz Leagues.
This will be the second year of Setanta Ireland having exclusive rights to the Premier League highlights programme it shows on Saturday and Sunday evenings.
“This was a big success for us last year,” said Setanta Ireland Marketing Director Brian Quinn (pictured, left) and the Premier League coverage we are preparing to deliver for the new season is exceptional.”
Sport for Business is proud to have Setanta Ireland among it’s members and we wish everyone there a happy birthday and ten more years of successful sports broadcasting to the nation.