Ireland has scored a massive level of success in the shortlist published yesterday for the 2017 European Sponsorship Awards.
Electric Ireland for it’s sponsorship of the GAA All Ireland Minor Championships, Lidl’s sponsorship of Ladies Gaelic Football, AIB for Backing Club and Country through The Toughest and Vodafone Ireland for Irish Rugby and the Team of Us have all been shortlisted as the best Sport Sponsorship in Europe and being spread across three categories from under €1Million to above €2 Million there is a chance of a clean sweep.
AIB’s campaign has also been shortlisted in five of the discipline focused awards for Best Use of Branded Content, Best use of PR, Best Use of Social media, Best use of Digital media and Best Use of Talent.
They will go head to head with Electric Ireland in the Best Use of Talent and Best Use of PR categories; with Vodafone Ireland in Best Use of PR and with Lidl in Best Use of Social Media.
In addition to the campaign awards another member of Sport for Business Nielsen Sports have been shortlisted for Pan European Agency of the Year while in the Single Nation Agency of the Year Teneo PSG Sports and Wilson Hartnell, two of our longest standing and most active supporters have both been shortlisted and represent 50 percent of that list.
The citation for Teneo PSG Sports reads ‘Having been named Ireland’s leading sponsorship agency in 2015 and 2016, Teneo PSG Sports knew we couldn’t stand still in 2017. We began working on the international stage, proving that Irish sponsorship professionals are amongst the best in the world; negotiated deals worth in excess of €3.5m; championed the strategic value of sponsorship; introduced several new brands to the market; and developed the industry through various initiatives including the promotion of women in sport and business. We did all of this while increasing staff numbers, surpassing revenue targets and working on Ireland’s biggest sponsorship campaigns.It is an incredible validation of the work that is being done here in Ireland to make sponsorship as good as it can be for the brands that are investing and the rights holders that they work with.’
For Wilson Hartnell it reads “At WH we have connected brands to sport for over 40 years. We are an agency of firsts, be it our predecessors encouraging women to play sport 150 years ago, videos for social turned into TV ads, Irish wins at ESA or a client presenting at IEG. We are driven and dedicated to producing campaigns that work, engaging consumers whilst generating positive commercial impact. An Irish agency with a global view, we lecture in universities and industry events, serve on boards and train young talent all underpinned by a passion for sponsorship and its power to deliver change that matters.
Lidl won the prestigious overall award for year one of the partnership with Ladies Football in 2016 while AIB and Electric Ireland are also back in the hunt having picked up awards last year.
Accenture, Bord Gais Energy, Ulster Bank and Electric Ireland have also been shortlisted for Irish sponsorship campaigns away from the world of sport and we will be covering those on our new service Entertainment for Business later today.
We would like to wish all our members and friends the very best of luck when the Awards are announced early in 2018 and with their plans to build even more excellence into the Irish industry in the years ahead.
In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job