Sky and NFL Sign Five Year Deal

Sky and the NFL have agreed to a new five-year deal to broadcast the NFL in the UK and Ireland, and for the first time, Sky will launch a channel dedicated to the sport.

The agreement marks the 25th anniversary of live NFL coverage on Sky Sports and will see ‘Sky Sports NFL’ launching from September 3rd ahead of the 2020 season, which kicks off on September 10th.

The brand new in-season channel will be the round-the-clock home of the NFL on television in the UK and Republic of Ireland from the regular season through to the playoffs, with Super Bowl LV live from Raymond James Stadium in Tampa on February 7th.

There will be a minimum of five live games each week through the season as well as the popular Red Zone programme covering all games, brand new shows and flagship programmes from the NFL Network.

“Sky Sports has been a fantastic broadcast partner for a quarter of a century,” said NFL Commissioner Roger Goodell making the announcement. “This new five-year agreement and the launch of a dedicated Sky Sports NFL channel will undoubtedly continue our rapid growth in the UK and Ireland. We are excited that our expanded partnership with Sky will provide even more NFL content to our millions of UK and Irish fans.”

“We are proud of our quarter-century partnership with the NFL and are hugely excited about launching a dedicated channel which will be a first for the NFL with an international broadcaster,” added Stephen van Rooyen, Chief Executive Officer, Sky UK & Europe said:

“Sky Sports NFL will allow us to take our customers even closer to the sport.”

“Sky Sports has shown live NFL since 1995 and played a big role in growing the sport in the UK & Ireland over the last 25 years. Now, as part of Comcast, we are excited about taking our partnership to a whole new level. Our viewers are passionate sports fans and we look forward to capturing the drama of NFL for another five years.”

Sky Sports NFL, which will be Channel 407 on the Sky platform, will bring viewers the story of the entire season, which begins as reigning Super Bowl champions Kansas City Chiefs take on the Houston Texans on September 10th.  Sky Sports NFL joins the broadcaster’s portfolio of dedicated channels for Premier League, Football, Cricket, F1 and Golf.

If you are an NFL fan, Sport for Business will once again be sponsoring the No Huddle pick ’em competition with weekly prizes and bragging rights among the players of the easy to enter and strangely always fun competition.  If you’d like to know more about the 2021 renewal, drop us an email today and join in the fun.

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