Social Crossover

The worlds of social and traditional media are drawing ever closer on a global scale and 2018 is likely to be a tipping point in terms of partnerships between the two sides.

Next month Snapchat will kick off a deal with Eurosport around coverage of the Winter Olympics at Pyeongchang, with the broadcaster providing specific content to the social media site that will reach a far wider teen audience than would otherwise be likely.

This can only be a good thing for the reach of sport and maintaining it as an important part of young people’s lives.

The crossover will become even more obvious in the US with this summer’s FIFA World Cup where Twitter and Snapchat will both broadcast specific material provided by Fox Sport.

Fox Sports will produce a live magazine-style show from Red Square in Moscow which will be specifically broadcast on Twitter, echoing some of the material previously used in partnerships with the PGA Tour and the NFL.

This will include news, match reviews including near-live video and previews of upcoming games.

Fox will also supply Snapchat with specific stories including goals and key moments.

The shifting sands of where the line is drawn or can be drawn between social media channels and main broadcasters is shifting as fast as the sporting action that is on the cutting edge.

After the Winter Olympics and in advance of the FIFA World Cup Sport for Business will host a Members Round Table event looking at how this change is shifting the sands for rights holders and sponsors.  Contact us today if you are interested in being part of the debate.

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