SoftCo has been unveiled as the new sponsor for the Ireland Women’s Hockey Team.
The partnership was agreed only in the last number of days and will include the team’s participation at next month’s World Cup in London and run through to the end of this year.
The team has been without a sponsor since Electric Ireland exited back in 2014. While EY has come on board for the All Ireland League and law firm Eugene F. Collins recently announced some funding for Junior Hockey both the Women’s and Men’s international teams have been without serious backing.
They will play the United States, India, and England in the group stage of the Women’s World Cup taking place at the London Olympic Stadium in July.
SoftCo is the main sponsor of Monkstown Hockey Club where Founder and Executive Director Susan Spence once played while CEO Anton Scott is a former Ireland international.
Read our Exclusive Interview with Susan Spence on the background to and benefits of the new partnership.
The company employs 120 people in Leopardstown in Dublin, Finland, and the United States.
The partnership with Hockey Ireland will also include the ‘SoftCo Series’ World Cup preparation matches against Canada taking place in Pembroke Wanderers Hockey Club on 15th – 16th June.
SoftCo’s sponsorship family also includes New Zealand and Ireland rugby legends Dan Carter and Ronan O’Gara, PGA Tour stars Chesson Hadley and Troy Merritt and European Tour Sixes champion Gavin Moynihan.
“We are delighted to support the Ireland Women’s Hockey Team at this exciting time with the team heading to London for 2018 World Cup,” said Susan Spence, SoftCo Founder.
“Although SoftCo is a global organisation, we are proud of our Irish roots and it is great to see the team compete on the world stage in such a huge event.
“Hockey Ireland was in need of major investment to help our squad prepare for the 2018 World Cup,” said Hockey Ireland CEO, Jerome Pels.
“SoftCo has answered that call and injected vital funds into our organisation which will have a direct impact on the women’s team as they fine-tune their World Cup preparations.”