The 2017 European Sponsorship Association Diploma Course kicked off in Dublin last night with a gathering of sponsorship professionals learning about the work they will need to do over the next six months in order to emerge with the industry standard qualification in the sector.
The Irish contingent is part of a 70 strong intake from across Europe.
Previous graduates from the course include Edel McCarthy from Electric Ireland and Patrick Haslett from Paralympics Ireland and this year’s cohort is drawn from among some of the countries biggest sponsors, rights holders and agencies.
Rob Hartnett of Sport for Business is undertaking the course this year and will be writing occasional pieces from the front line of continuous professional development.
“It’s an investment in making sure that our knowledge is bang up to date,” said Hartnett.
“By looking to the widest world of innovation and best practice we can provide our members and readers with continued smart analysis of how sponsorship plays an important role in the wider partnership between sport and business.”
There is a strong cohort of existing Sport for Business members participating in this year’;s course including from Vodafone and RTÉ, Electric Ireland, Bord Gáis Energy and Ladies Gaelic Football, Atomic Sport, Livewire, Wilson Hartnell, Murray Consultants and Leinster Rugby.
It promises to be an enlightening and enlivening group and we are happy to be part of it.