Sport for Business 30 Under 30 – Lorna Danaher

Lorna Danaher is a Senior Sponsorship Executive with Energia.

She joined the company in July 2019 from C&C Group where she had been responsible for managing Bulmers sponsorship of the Cheltenham Gold Cup as well as the partnership between Tipperary Water and the Irish Men’s Touch Rugby Team, among a host of other brand sponsorships within the Group.

Since moving to Energia she has been the driving force behind the Energia AIL partnership, helping to raise the profile of the domestic Rugby league through media activations and social campaigns, as well as launching the first Energia AIL app.

Danaher has been heavily involved in bringing all elements of the Energia rugby portfolio to life for the brand and the Power Behind Leinster women’s rugby video series was a key project this season.

Lorna has a degree in Business and Law from UCD as well as an International Marketing Masters from the Smurfit Business School. We understand that when she is not obsessing about rugby, she’s busy in the boxing gym and being a quiz nerd.


Check out the building list of those who are in this year’s 30 Under 30

Sport for Business 30 Under 30 – The Class of 2019
Sport for Business 30 Under 30 – The Class of 2018
Sport for Business Young Leaders – The Class of 2016


Do you know someone that has risen quickly through a career in sports administration, sponsorship or other areas where sport and business crossover that you believe deserves recognition?

We want to hear from you.

The criteria for submission is that the person should be working within the sports industry, or in a sponsorship or agency capacity that is bringing sport to life, and that they should be born in or after 1990.

The list will build up over the coming weeks and we will gather as a group in May of this year to meet with alumni from previous years and to further the creation of a network of people making a real difference within our industry.

The nomination process is simple. Contact us today, quoting 30 under 30 in the subject line, with a name and a few lines on why you or they could be one of our 30 Under 30 for 2020.


Check out our Live Webinar series Events coming up on Sport for Business

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