Sport for Business at the Abbey

The Sport for Business Members’ Round Table on Cultural Crossover and Sport takes place this morning on the stage of Ireland’s National Theatre, the Abbey, amid the set of the currently running King Lear.

Our discussion will focus on the cultural crossover that exists between sport and the arts and how that might be improved.

  • How can sporting events liaise closer with cultural, tourism and local authorities to encourage greater crossover between sport and the arts?
  • What possibilities exist for creating multi-interest festivals around key sporting events?
  • How might a central database for sporting and cultural event organisers be promoted and maintained?
  • What lessons can be learned from major international events like the Superbowl?
Today’s event will be attended by representatives of the Abbey Theatre who are kindly playing host to this special outing; the RDS; Ulster Bank, Horse Racing Ireland, the UCD Smurfit Business School, European Cup Rugby, the GAA, the Department of Transport, Tourism and Sport, An Post, Wilson Hartnell PR and Business to Arts.

On Thursday morning we will publish the take away thoughts to emerge and highlight areas in which Sport for Business and others might develop new and better ways of approaching the subject.

“The events at Google and other topical venues have added another layer of interest to these popular forums and you could not have a better venue than the Abbey to discuss how culture and sport can work together,” said Sport for Business’ Rob Hartnett.

“On our technology meeting last autumn we had a tour of the high tech Mod 70 racing boats after discussion in the National Yacht Club and we can look forward to an exclusive backstage glimpse at the Abbey as well.”

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