Sport for Business Belfast

Sport for Business hosted its first Belfast Breakfast at Ulster university’s new City Campus on Friday morning. There was a strong attendance from sport and business across the City with Kieran Lucid heading the line up of speakers on his plans for an All-Island League in domestic football.

Senior representatives from clubs north and south of the border were in attendance, including from reigning Danske Bank Premiership Champions Linfield and reigning SSE Airtricity Champions Dundalk.

Lucid previously spoke at length to Sport for Business in an interview in November 2019. You can read his thoughts in detail here.

Neil Hanna from Ulster Rugby sat alongside Ashley Morrow from Bank of Ireland and Anne Smyth from Electric Ireland in another element of the morning where they went into detail about the working relationship between sponsors and sporting organisations and how real benefit accrues to both from a successful partnership.

Bank of Ireland is one of Ulster Rugby’s main partners while Electric Ireland’s partnership with Women’s Footballthrough the Irish Football Association has seen massive growth in participation, a strong positive dividend for the company and the award of the European Sponsorship Association’s Grand Prix prize in 2019.

We also heard from Ciaran Kearney of the Northern Ireland Sports Forum and Nigel Dobson, Head of Sport at Ulster university about the work that is going into driving up levels of physical activity across northern Ireland.

This was the third City project of 2019 following on from successful similar events in Cork and Galway earlier in the year.

There will be further follow up sessions in all three cities early in 2020 with the fourth meeting in Cork scheduled for January 16th, a follow-up meeting in Belfast on January 29th and one in Galway planned for shortly after.

“Sport for Business is an enabler in bringing together organisations across the sporting and business landscape to explore ways in which they can work together more effectively.,” said Founder Rob Hartnett.

“Getting out to Cork, Galway and Belfast was one of our major objectives over the last 12 months and the Belfast breakfast delivered in a similar fashion to the two previous gatherings.”

We have now helped 150 organisations across the three areas to come together in a ‘heads up’ environment to explore ways that we can all work together.

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