We were joined this morning for our daily dose of insight to the world of sport and sports marketing by Amy O’Shaugnessy, Sponsorship Manager at Energia.

It was Amy’s first day back in the office since the start of lockdown and great that she was able to stop and chat about how they produced the Jordan Larmour documentary series and how the idea of hosting the Energia AIL Awards from Mario Rosenstock’s back garden came about.

We talked about working with agencies including Legacy Communications and Tenth Man and how it was keeping in contact with the IRFU and Leinster Rugby during a time where no one really knew what was coming next.

It’s a good insight into the mechanics behind the material that we enjoy in terms of sporting content every day…