Sport for Business daily with Sinéad Aherne 20×20

The final chapter of the 20×20 campaign gets underway next week and yesterday we had the privilege of bringing a first sight of the new mini-documentary which looks back on the campaign and the wider question of equality in sport down the years.

The video went live on Facebook last night and straight away burst through 20,000 views.

This morning we sat down with 20×20 KPMG Ambassador and one of the winning most Ladies Footballers in the history of the sport, Dublin captain Sinéad Aherne.

We found out what was the one question she would ask to ensure that the momentum for change is maintained, and in good point scoring fashion, she gave us two, as well as insight into the work-life balance of a high achiever, the impact on sport of the pandemic and lockdown, and plenty more…


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