Sport for Business Interview – Sharon McHugh, Sky Ireland

With the nation in lockdown for more than two months “what are you watching?’ has become a familiar refrain across conversations over the phone, in What’s App Groups and on the airwaves.

From a sports perspective, it has been nostalgia to the fore with RTÉ, TG4 and eir all going heavy on revisiting the past but there is a demand for deeper analysis and The Last Dance has been top of the Netflix Charts with its combination of character and storytelling.

Those in need of a replacement were in heaven this week with the launch of a new Sky Documentaries Channel with sport as a strong spine to its offering.

Heavyweight programming on the lives of Tiger Woods, Matt Busby and Mohammed Ali are on the schedule and we caught up yesterday with Sky Ireland Head of PR, Sharon McHugh for a chat about what we can look forward to.


Todays Headlines: Playback on Teneo Vs Leopardstown Racecourse
Todays Headlines: Summer Camp Optimism
Today’s Headlines: Gaelic Players Launch New Series
Todays Headlines: Sport for Business Sees Pandemic Rise
Todays Interview: Sharon McHugh of Sky Ireland
Todays Video: Nike Backing Underdogs

Last Weeks Live Session: Five CEOs on Lessons from Return to Action

Check out our Live Sessions and Events coming up on Sport for Business

“Fair play you are doing a brilliant job of keeping us all informed and motivated”

Similar Articles