Each week, we profile one member from within the Sport for Business community, highlighting the ways in which they are contributing to the business of sport in Ireland.
If you would like your organisation to be part of this feature, please contact us today and let’s talk about what you do that deserves to be placed in the spotlight in front of the influential sporting and business leaders that make up our community.
Today we take a look at The Right Half, a new events company who had a big first year and have ambitions plans for the next twelve months and beyond.
Tell us what The Right Half is all about?
The aim of The Right Half is to offer something the specialists avoid and the rest can’t offer. We devise, produce and promote large scale, targeted events to order.
We are a one-stop-solution for event creation from that first brainwave through promotion and ticket sales to the customer leaving with a smile on their face.
We also offer our services on a by-requirement basis. So, if you are organising your own event but need a ticketing solution we have a proven model or if you have a client that wants to sponsor an event but can’t find something suitable we have plenty of ideas ready to go.
We find the right sponsors and production teams and we act as promoters.
We’re about creating and marketing commercially successful events. There are already great event production teams around, we regard them as our potential customers not competitors.
Who are the people behind the brand and what is their experience?
Ronan O’Kelly is Managing Director. With over 25 years’ experience in the events industry ranging from sports to music festivals, he’s seen it all, what works and what doesn’t.
Ciara O’Malley works on the Marketing & Communications for the events. Ciara worked on the Marketing for various large scale theatre productions including productions at The Gaiety Theatre.
Suzanne Gray, a graduate from The Digital Marketing Institute, works on the social media side and delivers great results in that area.
In house-graphics and video and accounts teams as well as numerous freelance specialists in marketing, communications and production make up the rest of our team.
Tell us about some of the work you have done in the past?
If it was big and important over the last 25 years, Ronan worked on it with previous companies he ran. This year has been all about The Right Half!
Since May 2016, when we started, we have already created a Wild Air Run, an inflatable 5K event for ages 7-70 which we are building on in the next year.
This summer we ran successful events in Marlay Park, Fota House and Malahide Castle.
Wild Air Run was our brainchild from notepad through to fulfilment. We worked on every aspect of the event from logo design, website creation and social media maintenance, through to ticket sales to event day production.
You can see from the infographic below how successful it was! We’ve secured a major sponsor for 2017 and we’re excited to bring that extra element to the event.
The Right Half also hold some rights to media on the Big Screens at select events such as Electric Picnic and have completed our first key national sponsorships for 2017.
You think that’s good work, wait until you see what we have planned for a very special new venue in 2017.
What do you bring that will give you an edge in appealing to brands?
We think our edge would be our ability to actually make ideas happen. To turn the imagined and the unimaginable to the incredibly successful.
If someone had said a year ago that an outdoor inflatable obstacle course would have had over 20,000 participants in Ireland in a two month period you would have thought that’ll never happen, it’s mad.
But we had that thought, we saw the potential and we turned it into a successful event and brand, Wild Air Run, which will continue to grow over the next few years here and abroad.
You have an idea, we’ll make it real, you’ve no ideas? We’ve plenty!
What would be your ideal vision of working with other members of the Sport for Business community over the next twelve months and beyond?
Our ideal vision would be to grow and build on our relationships with those in the community and continue to create unique and unusual events for Ireland which capture the imagination of brands and citizens alike.
We already have another huge project in the pipeline for 2017 and have plenty of other ideas ready to go with a sponsor’s support. We’re looking forward to what the future holds for us.
Get in touch with the team at The Right Half through www.therighthalf.com