Rob Hartnett from Sport for Business was on the early breakfast show on Newstalk this morning talking all things Ryder Cup with Bobby Kerr.
We covered the value of the tournament to the European Tour and the wider sport as well as to the area which hosts it.
Paris had undertaken to build 100 ‘short courses to introduce the game to new players as part of its bid to stage this weekend’s tournament. 93 of them are open already.
Ireland though will be highlighting the need to come back to a traditional heartland of the game as it faces likely opposition from Turkey to stage the 2026 edition.
Read more about the business side of this year Ryder Cup here.
Listen back to the interview between Rob Hartnett and Bobby Kerr here.
Read more about our 2018 Sport for Business Sport for Social Good Report and half-day conference on September 27th and reserve your place to hear about campaigns from the Manchester United Foundation, Unicef, Allianz, The Brand Fans and many more