Sport for Business Sports Tech Corner

Each Tuesday the Sport for Business Sports Tech Corner highlights areas in the development of sport and technology that are relevant to the commercial world of Irish sport and the sporting interests of Irish business. The Sport for Business Sports Tech Corner is supported by our friends in AIB.





Those who attended last month’s One Zero Conference in Dublin left with a clear perspective that eSports was likely to form an even more important part of the sporting landscape.

This will be especially so in the case where it can be driven by technology and the broadcast of major events.

During this week the Bid Committee for the Los Angeles pitch to host the Olympic Games in 2024 announced that they would be looking to explore ways in which eSports can be integrated to connect better between younger audiences and the Olympic movement.

They stopped short of confirming they would put eSports forward as one of the new sports in seven years time but the fact it is even on the table for discussion is an indication of just how swiftly the movement has grown, and what a major future it has.




Thanksgiving weekend in the US will see the first episode broadcast of a new virtual reality team up between Google and the NFL.

A nine part series will explore different areas of the sport from the Defensive line of the Philadelphia Eagles to the cheerleaders of the Miami Dolphins, all shot using Google’s 360 degree camera system.

“We are always looking for new ways to engage with our fans,” said NFL’s Vishal Shah, Senior Vice President, Digital Media.

“Virtual reality is an emerging platform that enables content experiences with a truly unique vantage point that brings fans closer to the game.”

“It’s an exciting new medium to explore as we look to evolve and grow our offerings, and this partnership with Google is an important step in that direction.”

The first episode will be broadcast on You Tube, also owned by Google with the remaining episodes available through the NFL’s Virtual Reality App.

We have long held the view that a virtual reality rendition of a Championship Hurling match would be one of the most interesting and exciting sports broadcasts imaginable and with Google’s major EMEA Headquarters only 4 kilometres from Croke park maybe 2017 will be the year to make it happen…




Sport for Business has had a strong response to its call for a new Sports Accelerator for Dublin and will be meeting a number of interested parties on December 7th to explore how this might look.

We want to build a programme that will bring together early stage companies in the health and lifestyle sector with partners that can help them scale.

Could one of the ideas to emerge be a Sports Hackathon in Ireland, based around the Six Nations in Rugby, the All Ireland Finals in GAA or Qualifiers for the World Cup in Soccer? Or could one of our retail companies explore new technology that has yet to break through?

Click here if you are interested in joining us for an exploratory discussion






There is a sports stage at the Web Summit taking place today and tomorrow in Lisbon with a range of topics being covered in sessions ranging from 15 to 35 minutes.

Ger Gilroy of Newstalk, who interviewed Jaimie Fuller of Skins for an electrifying hour at the One Zero Conference fulfils the same role with Mark McCafferty of Premiership Rugby looking at whether Club or Country is the pinnacle of rugby.

Drone Racing, Virtual Reality and electric cars maintain more of a technology theme and we have feet on the ground in Lisbon to bring back news of any interesting developments to emerge.

Join us each Tuesday for the latest in Sports Tech News relevant to the Irish market.

Sport for Business’ Sports Tech Corner is supported by AIB

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