The process of Leinster Rugby selecting its nominated Charity for the next two years and the impact of a major campaign involving Barcelona and Unicef are the latest two stories to be added to the bill for the inaugural Sport for Social Good Conference taking place in Dublin on Thursday 27th.
They join John Sheils, CEO of the Manchester United Foundation among the keynote elements of what promises to be a special morning of learning how business and sport are combining to create programmes of lasting social impact.
“Leinster Rugby went from a long list of 57 applicants to a final selection of MS Ireland and the Downs Syndrome Centre as their nominated charities for the next two years,” said Sport for Business Founder and publisher of the Sport for Social good report, Rob Hartnett.
“Learning about the elements that went into that selection and discovering the lessons learned through the process will be a valuable insight for business, for sport and for the not for profit sector that often relies on high profile attachments to boost profile and income.”
“We are also privileged to have representatives of BEKO, shirt sleeve sponsors of Barcelona FC and donators of €1 million to UNICEF for programmes aimed at tackling childhood obesity.”
“This is Sport for Social Good on a massive scale but we will also be taking a smaller scale look at programmes including those run by the Dublin Simon Community, the GAA and many more.”
The programme for the event which takes place at the Wood Quay Venue in Central Dublin is shaping up as follows:
0830 Welcome and networking
0900 Official opening by Rob Hartnett, Sport for Business
0915 Keynote Element Allianz and Paralympics Ireland
0945 Bumper 5 Minute Knowledge Burst
0950 Panel Discussion – ‘Permission to do good and do good business’
1030 Bumper 5 Minute Knowledge Burst
1035 Selecting a Charity – Leinster Rugby with MS Ireland
1100 Coffee Break and Networking
1120 The International Dimension – Beko, Barcelona and Unicef
1145 Bumper 5 Minute Knowledge Burst
1150 Research on Value of Social Good Partnerships with The Brand Fans
1215 Bumper 5 Minute Knowledge Burst
1220 Panel Discussion Sport as a Prism for Social Good
1250 Making Your Voice Heard – Social Media Experiment
1300 Keynote Interview John Shiels CEO Manchester United Foundation
1335 Launch of Sport for Social Good Report 2018
1345 Lunch and Networking
There are a limited number of places available to join us for this event and booking in advance is required.
Read more about our 2018 Sport for Business Sport for Social Good Report and half day conference on September 27th and reserve your place to hear about campaigns from the Manchester United Foundation, Unicef, Allianz and many more