Sport for Social Good Approaching

The process of Leinster Rugby selecting its nominated Charity for the next two years and the impact of a major campaign involving Barcelona and Unicef are the latest two stories to be added to the bill for the inaugural Sport for Social Good Conference taking place in Dublin on Thursday 27th.

They join John Sheils, CEO of the Manchester United Foundation among the keynote elements of what promises to be a special morning of learning how business and sport are combining to create programmes of lasting social impact.

“Leinster Rugby went from a long list of 57 applicants to a final selection of MS Ireland and the Downs Syndrome Centre as their nominated charities for the next two years,” said Sport for Business Founder and publisher of the Sport for Social good report, Rob Hartnett.

“Learning about the elements that went into that selection and discovering the lessons learned through the process will be a valuable insight for business, for sport and for the not for profit sector that often relies on high profile attachments to boost profile and income.”

“We are also privileged to have representatives of BEKO, shirt sleeve sponsors of Barcelona FC and donators of €1 million to UNICEF for programmes aimed at tackling childhood obesity.”

“This is Sport for Social Good on a massive scale but we will also be taking a smaller scale look at programmes including those run by the Dublin Simon Community, the GAA and many more.”

The programme for the event which takes place at the Wood Quay Venue in Central Dublin is shaping up as follows:

0830   Welcome and networking

0900   Official opening by Rob Hartnett, Sport for Business

0915   Keynote Element Allianz and Paralympics Ireland

0945   Bumper 5 Minute Knowledge Burst

0950   Panel Discussion – ‘Permission to do good and do good business’ 

1030   Bumper 5 Minute Knowledge Burst

1035   Selecting a Charity – Leinster Rugby with MS Ireland

1100   Coffee Break and Networking

1120   The International Dimension – Beko, Barcelona and Unicef

1145   Bumper 5 Minute Knowledge Burst

1150   Research on Value of Social Good Partnerships with The Brand Fans

1215   Bumper 5 Minute Knowledge Burst

1220   Panel Discussion Sport as a Prism for Social Good 

1250   Making Your Voice Heard – Social Media Experiment

1300   Keynote Interview John Shiels CEO Manchester United Foundation

1335   Launch of Sport for Social Good Report 2018

1345   Lunch and Networking


There are a limited number of places available to join us for this event and booking in advance is required.

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Read more about our 2018 Sport for Business Sport for Social Good Report and half day conference on September 27th and reserve your place to hear about campaigns from the Manchester United Foundation, Unicef, Allianz and many more

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