The world of sports broadcasting continues to change at breakneck speed. On the day after a one sided Superbowl delivered the fifth highest TV ratings in the events history on mainstream TV, it was announced that You Tube is to partner with Engage Sports Media on developing more multi sports channel programming on its own platform.
“We have seen YouTube multi-channel-networks established that have launched a lot of cross-genre channels. These are designed to build as many views as possible. However, as sports is so popular on YouTube, and with such complex rights and sponsor situations, it makes sense for Engage to launch itself as a specialized sports network. Our aim is to maximize the benefit to the sports right holder at club, league, federation or athlete level. ESM has also put in place a multi-platform distribution system and will focus on audience development, channel management and viewing optimization”.
Stephen Nuttall, Senior Director at YouTube said: “We are delighted to add Engage Sports Media as one of our MCN partners. We look forward to working closely with them to grow fan engagement with their premium sports clients and owned channels”.