Sports Sponsorship on the Six One News

Rob Hartnett of Sport for Business was a guest on the RTÉ Six One News last night talking about the relationship that exists between sponsors and sport.

He spoke about the powerful nature of sponsorship as an enabler for sporting organisations to reach out beyond the star players and the big teams.

He mentioned the duty that businesses have to create value for their stakeholders but also the responsibility they have to represent the values they hold in common with fans and the general public.

Watch the interview here on the RTE Player at 39:45


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