Stars of Future at Croke Park

Screams of pure delight rang out over a wet, then dry, then cold, then sunny Croke Park yesterday as the first of 4,000 children to take part in this year’s Littlewoods Ireland Go Games Provincial Days took to the pitch.

A week-long festival of hurling and football blitzes will take place at the stadium over the remainder of the Easter holidays, prompting dreams of players returning when they are bigger and making real one of the dreams of so many Irish children.

Ahead of the launch, Littlewoods Ireland released a video on their Facebook and Twitter channels with ambassador Jackie Tyrell who is no stranger to Croke Park having won eight All-Ireland titles on its hallowed ground.

The video shows Jackie painting a picture of what Croke Park means to him, the rush of playing in the stadium, the highs and the lows and the first time he stepped out on to the iconic pitch.

Throughout the Go Games Provincial Days, Littlewoods Ireland will be further enhancing the experience for Ireland’s up and coming GAA stars by creating a pitch-side studio. Following their matches, the children will have the chance to replicate their heroes not only on the pitch but off it during post-match interviews and analysis.

The bespoke Littlewoods Ireland studio is situated on the Croke Park pitch with interviews and content being posted on the Littlewoods Ireland social channels during the week.  Yesterday the players got to be interviewed by Austin Gleeson and Anna Geary.

“Littlewoods Ireland is delighted to be partnering with the GAA again for this year’s Go Games Provincial Days,” said Fiona Lee, Marketing Manager of Littlewoods Ireland speaking to Sport for Business yesterday.

“The GAA is all about family and community and this is special to enable kids to play here for the first time and to add the special element of being interviewed.”

“The Jackie Tyrell interview really captures the emotion and getting the immediate, unfiltered reaction of children will give us some great content to share.”

“It’s something that they and their families will really treasure and remember forever.”

“We are ironing out the details of our second-year partnership around the All Ireland Hurling Championship at the moment, ready to share them with the GAA and to launch them in the coming weeks.”

“Last year was great for us in terms of building our values as a trusted brand across the country and with hurling in such a strong place at the moment, we are very excited for 2018.”

The final of the Littlewoods ireland Camogie National League Division One between Cork and Kilkenny will take place next weekend as part of a special doubleheader with the equivalent final in the Allianz Hurling league.

Read more about the DoubleHeader for Nowlan Park and growing collaboration at all levels


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Image Credit: Sam Barnes, Sportsfile

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