Maxol is stepping up its engagement with and connection to Rugby through the unveiling of Jacob Stockdale as an ambassador for the brand on a three-year deal.
He will be at the heart of a national advertising campaign, promotional and digital activities as well as participation in local events and initiatives across the island of Ireland.
Maxol has been supporting rugby at grassroots level for the last 27 years through its involvement with the Irish Universities Rugby Union (IURU) and local club sponsorships, as well as the Ulster Mini-Rugby festivals for children in primary schools involving more than 1,500 participants.
The collaboration with Jacob Stockdale is part of Maxol Group’s evolving association with the sport and further deals and partnerships more announcements are expected later in the year.
“Jacob Stockdale is a fantastic ambassador for rugby, and he represents everything that is great about the game,” said Brian Donaldson, CEO of The Maxol Group.
“We know that he is going to be a great ambassador for the Maxol brand; he’s a strong role model and a credit to his profession.”
“As a fourth-generation family business celebrating 100 years in 2020, we are committed to investing in and supporting the next generation, and that includes rugby greats, such as Jacob.”
“Although he has already made a huge impact on the game, he also represents the future of rugby and this partnership is all about championing future generations.”
“Maxol’s involvement with rugby spans nearly three decades and includes sponsorship of the IURU, which runs national tournaments for third level students. We also work closely with Ulster Rugby and feel that this collaboration with Jacob is a great way of tying all these strands together.”
“The interest in rugby in Ireland is huge, I’m a massive fan myself and I know that everyone at Maxol is really looking forward to working with Jacob.”
“Maxol is an iconic, home-grown brand,” added Stockdale. “It’s a family-owned, community-based business that has been involved with grassroots rugby for many years. And it does great coffee, which is a big plus.”
“All of these things are important to me and I feel strongly that a brand has to be the right fit for the partnership to be authentic. I like the fact that Maxol has a strong history and brand legacy and that it’s a fourth-generation business that is looking ahead to the next generation. That ethos really appeals to me and that is why I’m proud to team up with the Maxol team.”