SportsPro have been hosting a major OTT summit in Madrid through this week and we have been following events with a keen eye.
Next week we will have detailed coverage including a chat with some of those who were present and who have a clear interest in the future of streaming and access.
For now though three of the key themes that were generating conversation included
Providing “fan ethnography” data that streaming allows to be collected, mined and exploited for better customisation purposes is a major plus over traditional ‘big box’ broadcast where coverage is done on an estimated and anonymised basis.
— carlo de marchis (@CDM) November 21, 2019
— TimWestcott_Analyst (@CP_Intelligence) November 20, 2019
OTT fragmentation vs saturation
— Jorge Pavao Sousa (@PavaoSousa) November 20, 2019
One of the new events that Sport for Business is planning for 2020 is a special conference on Content. If you would like to be part of an initial group of members looking at how this might be shaped for the greatest effectiveness, please get in touch and let’s start to plan.