Surge of Commercial Support for Women’s Sport


Women’s football is on the brink of an explosion in popularity with the World cup kicking off next week in France and televised live throughout on RTÉ, TG4 and the BBC.

The roots at club level are also strengthening rapidly with Barclays backing the Women’s Premier League in a multi-million investment and last week Arenal making significant announcements about the Women’s team, featuring our own Louise Quinn and Katie McCabe, who won the League in 2019.

First of all, Mastercard were unveiled as the first major official partner for Arsenal Women Football Club, the most successful English women’s football team in history. Then it was announced that the team would face Bayern Munich in the Emirates Cup pre-season tournament on the same day as the men’s team play their only pre-season game at the Emirates Stadium in July.

The Mastercard partnership, which brings together the recently crowned Women’s Super League champions with one of the world’s most active sponsors of major sporting events, sends a powerful signal in the game.

“This partnership is an exciting new chapter for us,” said Arsenal Women’s general manager, Clare Wheatley.

“The women’s game has grown exponentially in recent years, allowing more people around the world to experience and follow women’s football.”

“The support from across the club and our fans has enabled us to win the Women’s Super League this season and qualify for the Uefa Champions League next season – and this partnership will help us to take our game to the next level.”

“Arsenal Women has such a rich history of success and the club’s longstanding commitment to growing and developing the women’s game has ensured the team has stayed at the top of their game for more than 30 years.

“We’re the most successful women’s football team in England – something we’re all incredibly proud of at Arsenal – but we don’t want to stop there,” added Arsenal managing director, Vinai Venkatesham.

“Partnering with a global player like Mastercard is a huge statement for women’s sport.”

“The partnership will help us build on our success, but it will also promote the women’s game globally and continue to develop and attract the world’s best talent, and inspire generations of young sportswomen.”

“By investing significantly in women’s football, as a professional and influential sport, we have an opportunity to directly impact the lives of athletes and help build sustainable programmes to which girls and women around the world can aspire,” said Raja Rajamannar, Mastercard’s chief marketing and communications officer.

Arsenal Women have won 60 trophies in their history and are the world’s most-followed women’s sports team on Facebook, with nearly 5 million likes.

Mastercard, which has been a longstanding advocate of the importance of diversity, inclusion and integrity in sport, is partnering with Arsenal Women to raise awareness, increase investment, professionalism and competition in the game in general.

Read More: RTÉ and TG4 to show Women’s World Cup in full


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