Tackling Feelings Via Rugby App

The Tackle Your Feelings Campaign which has been active now for three years between Rugby Players Ireland and Zurich has stepped up another gear in terms of reach with the launch of a brand new app.

Irish and Welsh international rugby players Rhys Ruddock and Rhys Priestland were on hand to lend their support to launch the Tackle Your Feelings App, which is available free to download through the Apple and Play App stores.

The App brings together over twenty players to share their stories about how they prepare mentally for performance on the pitch and in their wider lives.

The content has been brought together by sports psychologist Créde Sheehy-Kelly who is project manager on the campaign.

“We want to use the experience of the players to reach out to those who look up to them,” she told us yesterday.

“Facebook have come on board in support of the campaign and have given us credits on advertising to spread the story through social channels.”

“We will also be kicking off a series if provincial and then local workshops where we can spread the message further.”

The Tackle Your Feelings App aims to encourage users to be proactive about their mental wellbeing using sport psychology and positive psychology principles.

It encourages users to prioritise their mental wellbeing in the same way as their nutrition and taking exercise, instead of waiting for a problem to manifest before taking action.

Users are guided through an engaging ‘Training Camp’ programme, which will help to develop their self-awareness while offering a chance to try out different strategies to improve their mental and emotional wellbeing.

Iain Henderson, Jack McGrath, Hannah Tyrell and Bundee Aki have shared videos of their own tips and techniques, providing insight into how they maintain their mental wellbeing and mentally prepare for matches.

The players are using their profiles to support the new App and encourage people to take steps to prioritise their mental wellbeing.

“Our involvement in this programme grew out of a genuine interest from within our own workplace and a desire to expand that further,” said Elaine Hayes, Talent and Development Consultant at Zurich.

“We secured support from Global Head Office through the Z Zurich Foundation and have used that to develop the App as opposed to relying on just an online version.  We have looked closely at engagement trends and we have high hopes that this will make a real difference.”

The tools and techniques featured in the Tackle Your Feelings App specifically help users to improve their Optimism, Resilience, Confidence, Satisfaction, Relaxation, Happiness and Relationships. Users can then go on to explore some of the techniques that work best for them, taking positive steps towards safeguarding their mental wellbeing into the future. Through setting goals and reflecting on their progress, users can expect to learn how to maximise their mental wellbeing and gain confidence in using practical strategies to help them do so.

“We wholeheartedly support the message that people don’t need to be facing a challenge or crisis to work on their mental wellbeing,” said Zurich Ireland CEO Anthony Brennan.

“By being honest with themselves about how they are feeling and proactively taking steps every day to look after their mental wellbeing, people can experience greater enjoyment and satisfaction in life. It’s great to see so many influential Irish rugby players sharing their own personal tips and insights to inspire and help others.”


Sign up today for our free daily news digest covering the commercial world of sport or discover the benefits of becoming a full member alongside the many leading organisations whom we serve.

Image Credit: Dan Sheridan, Inpho Photography

Similar Articles