Heineken’s Club Approach to Rugby

Serge Betsen was never the kind of rugby player you would want to see when you looked up from a ruck.  200 stitches in his head over the course of a Grand Slam career with France and a club career … Continue reading

Heineken Lightens Tag Rugby Partnership

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Heineken has announced that it is to rebrand its Tag Rugby sponsorship in Ireland using the Heineken Light brand as opposed to its main beer marque. The Irish tag league will be renamed ‘Heineken Light Tag’ for the next two … Continue reading

Sport and Alcohol – Interview

Rob Hartnett from Sport for Business was a guest on the Sunday Sport Show on LMFM yesterday talking about the future of Alcohol Sponsorship in sport. You can listen back to the interview here looking at how restrictions have and...