Yesterday we spent time in and around the Aviva Stadium with Daragh Persse whose Brand Fans manage all the engagement media at the Aviva Stadium for the FAI. It’s a split second job… Continue reading
Carlsberg’s latest TV ad is all about ‘The Danish Way’ so it required a little bit of a pivot when the Republic of Ireland soccer team was drawn to play against Denmark with the biggest prize of all on the line, a place at the World Cup Finals in 2018.
It started out as a bright idea on fan engagement, a relentless pursuit of people who were experts in the field and a desire to bring the sporting world a little slice of Kilkenny… Continue reading
We may fondly imagine that sport is a leader when it comes to fan engagement and digital content and it is getting there but the second annual Fan Engagement Conference in Kilkenny (FECKK) heard that we still have a long … Continue reading
We are live today at the second annual FECKK or Fan Engagement Conference. There is a stellar line up of speakers from around the world willing to come and share their experience from the Premier League, La Liga, NBA and from … Continue reading
You expect Under Armour to do kit launches a little differently and so it proved with the launch of the new Southampton gear ahead of the Premier League season…