Joe Canning has become the first ever Irish sports star to feature on their own limited edition can of Red Bull. The visual of what the can looks like was unveiled yesterday in the wake of Sunday’s epic semi-final battle … Continue reading
AIB’s new TV ad bringing a retro gaming feel to the GAA journey from club to county has now been brought to life with an actual game. The players are represented through digital 8-bit characters, with old school digital music … Continue reading
The launch of EA Sports FIFA game each year has become a crossover between sport, culture, and gaming in a way that could hardly have been envisioned when the game was first launched back in 1993.
How is the country divided on Saturday’s Replay and which counties outside of the two competitors are providing the greatest ‘neutral’ support… Continue reading
There was an interesting sidebar to the Republic of Ireland’s 2-2 draw in Serbia last night via the mix of commercial partners advertising on the LED screens. Continue reading
The worlds of reality and its virtual cousin have been drawn ever closer with news that EA Sports is to be the new ‘Lead Partner’ of the FA Premier League which kicks into life this coming weekend… Continue reading