Aviva Link Up with Off The Ball

Aviva is to partner with OffTheBall.com to deliver an industry first in sports broadcasting. Kicking off with Ireland’s first game of the Guinness November Series, against South Africa this Saturday, OffTheBall.com will broadcast live on social media channels from the … Continue reading

Shortlist Success for Irish Sponsorship

Ireland has scored a massive level of success in the shortlist published yesterday for the 2017 European Sponsorship Awards. Electric Ireland for it’s sponsorship of the GAA All Ireland Minor Championships, Lidl’s sponsorship of Ladies Gaelic Football, AIB for Backing … Continue reading

20 Years of Ulster and Bank of Ireland

On Friday night Ulster Rugby celebrated the 20th anniversary of its sponsorship partnership with Bank of Ireland.  For many in the game of sponsorship it is the renewal rather than the initial deal that causes the greatest satisfaction as it … Continue reading

Launch of Entertainment for Business


The sponsorship market for festivals, media and events in Ireland is worth around €50 million. From this Thursday, November 2nd, a new venture ‘Entertainment for Business’ will launch online aimed at helping businesses invest in the emotional engagement that entertainment delivers. … Continue reading