Aviva has announced the extension of the naming rights to the Aviva Stadium, for another five years. The deal will now run through to 2025, coming on top of the original ten-year deal costing €40 million back in 2010. The … Continue reading
The subheading on Atomic Sport’s new Rights Holder Manifesto says that “Sponsorship is a game and rights holders are losing.” That’s a bold statement which some within the rights environment might question but isn’t it always better to be told … Continue reading
The Allianz football and hurling Leagues were formally launched at Dublin Port yesterday as the GAA’s spring highlights gear up for an earlier start and finish than ever before. Both leagues get underway this year on the 27th January and … Continue reading
There has been a lot of speculation about contracts and continuity at the FAI since the start of the year and while the deal with Martin O’Neill is likely to be signed later this week, a renewal between the Association … Continue reading
It looks like Smarkets may be a name and a brand we will becoming more familiar with over the course of the next year.
Newly promoted Waterford will get their SSE Airtricity Premier Division campaign underway with a home fixture against Derry City at the Regional Sports Centre on Friday, February 16th. Champions Cork City are on the road in defence of their title travelling … Continue reading
Pinergy has expanded its relationship with Munster Rugby to become its official energy partner and has launched an innovative fane engagement campaign #WeAre16 which will be live for the first time at the Guinness Pro14 clash with Leinster over Christmas. … Continue reading