Aviva Signs Five Year Extension


Aviva has announced the extension of the naming rights to the Aviva Stadium, for another five years. The deal will now run through to 2025, coming on top of the original ten-year deal costing €40 million back in 2010. The … Continue reading

Atomic Publishes Rights Holder Manifesto

The subheading on Atomic Sport’s new Rights Holder Manifesto says that “Sponsorship is a game and rights holders are losing.” That’s a bold statement which some within the rights environment might question but isn’t it always better to be told … Continue reading

Allianz Launches 26th Year of GAA Partnership

The Allianz football and hurling Leagues were formally launched at Dublin Port yesterday as the GAA’s spring highlights gear up for an earlier start and finish than ever before. Both leagues get underway this year on the 27th January and … Continue reading

Ford Signs New Deal with FAI

There has been a lot of speculation about contracts and continuity at the FAI since the start of the year and while the deal with Martin O’Neill is likely to be signed later this week, a renewal between the Association … Continue reading

Irish Sponsorship to Break €200M in 2018

Sponsorship in Ireland is expected to break through €200 million in value for the first time in 2018 according to a new report from Onside Sponsorship. This would represent a significant 12 percent growth on 2017 where the figure was...


SSE Airtricity Kick-Off Confirmed

Newly promoted Waterford will get their SSE Airtricity Premier Division campaign underway with a home fixture against Derry City at the Regional Sports Centre on Friday, February 16th. Champions Cork City are on the road in defence of their title travelling … Continue reading

Pinergy Providing 16th Man for Munster

Pinergy has expanded its relationship with Munster Rugby to become its official energy partner and has launched an innovative fane engagement campaign #WeAre16 which will be live for the first time at the Guinness Pro14 clash with Leinster over Christmas. … Continue reading