The Irish Field carried a major interview with Rob Hartnett of Sport for Business over the weekend. Spread out over three pages we looked at the way the sport of horse racing is structured and at some of the ideas that it might adopt to reach out to a wider audience. Continue reading
Sport for Business is to kick off a new twice-weekly feature each Tuesday and Thursday where we will highlight individuals that are working in different areas of the business of sport in Ireland. Continue reading
Pinergy came on board as a member of Sport for Business earlier this year. From imaginative support of Munster Rugby through to more targetted backing for individual athletes they think a lot about sponsorship and it shows. Continue reading
In the first of a new series looking behind the scenes with those in charge of key areas of Irish sport on social media, Sport for Business caught up with Jackie Cahill, Commercial and Communications Manager of the Ladies Gaelic Football Association. Continue reading
In our new series putting the spotlight on the work of our Sport for Business members, we entered the world of fan engagement and technology with Huggiuty CEO Mike Sikorski, in between chasing storms for fun… Continue reading
Today in the second of a four-part series on Data in Irish Sport we look at why SAS and the Sport Ireland Institute came together in the first place. Continue reading
UPMC was unveiled this week as the new Official Healthcare Partner of the GAA and the Gaelic Players Association.
We sat down with Managing Director David Beirne and Business Manager Cillian Buckley, to learn a little more about the company’s increasing reach into the Gaelic Games community. Continue reading
In the final interview of our series ahead of tomorrow’s “Who Won Sponsorship 2019′ we sat down with John Trainor, founder of Onside and one of the figures that has shaped sponsorship in Ireland over the last decade for his thoughts on where sponsorship is going… Continue reading
On November 20th Sport for Business is partnering with Onside Sponsorship and the Marketing Institute of Ireland for the hosting of the ‘Who Won Sponsorship 2019’ event at the Aviva Stadium. Today we sat down with Gerry Nixon of Vodafone Ireland, one of the key speakers to get their thoughts on the changing nature of partnerships over the past decade. Continue reading
On November 20th Sport for Business is partnering with Onside Sponsorship and the Marketing Institute of Ireland for the hosting of the ‘Who Won Sponsorship 2019’ event at the Aviva Stadium. Today we sat down with Rory Sheridan, one of the key speakers to get their thoughts on the changing nature of partnerships over the past decade. Continue reading