What UPMC’s Partnership with Gaelic Games Will Mean

UPMC was unveiled this week as the new Official Healthcare Partner of the GAA and the Gaelic Players Association.
We sat down with Managing Director David Beirne and Business Manager Cillian Buckley, to learn a little more about the company’s increasing reach into the Gaelic Games community. Continue reading

Gerry Nixon on a Decade of Sponsorship

On November 20th Sport for Business is partnering with Onside Sponsorship and the Marketing Institute of Ireland for the hosting of the ‘Who Won Sponsorship 2019’ event at the Aviva Stadium. Today we sat down with Gerry Nixon of Vodafone Ireland, one of the key speakers to get their thoughts on the changing nature of partnerships over the past decade. Continue reading

Rory Sheridan on a Decade of Sponsorship

On November 20th Sport for Business is partnering with Onside Sponsorship and the Marketing Institute of Ireland for the hosting of the ‘Who Won Sponsorship 2019’ event at the Aviva Stadium. Today we sat down with Rory Sheridan, one of the key speakers to get their thoughts on the changing nature of partnerships over the past decade. Continue reading