“Team Of Us” Building Up For All Blacks

Jamie Heaslip was a central figure when Ireland beat New Zealand in Chicago two years ago and he has been out and about as a Vodafone ambassador this week ahead of tomorrow’s game.

The National team sponsors have made fans a major part of their association to the “Team of Us” through the two years of the partnership to date and the campaign based around tomorrow evening is very much focused on turning the stands at the Aviva into a sea of green.

“It made a big difference to us in Chicago when we looked up into the stands and saw that it was almost entirely green,” said Heaslip.

“There were not too many All Black fans there that day and the sense of us all being in this together really helped to drive us on.”

“We had come so close two years before in Dublin and we didn’t want to let this game slip away.”

It promises to be more of the same tomorrow and Vodafone are calling on fans to wear jerseys, scarves, hats, and anything they can wrap around them that is green.

Fans at home are also being encouraged to get involved by sharing a picture of themselves in green with #TeamOfUs on social to be in with a chance of winning one of 100 new Ireland rugby jerseys.

The brand has been using the ads it has produced with Dermot Bannon to boost crossover promotion and has also been running Spot the Ball competitions on social that have proven popular.


Image Credit: Dan Sheridan, Inpho.ie

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