The Teamer messaging service with which anybody who has been involved in team sport over the past decade will be familiar has been bought by Pitchero, the UK’s leading provider of digital grassroots sports technology.
The Club Website service which Teamer itself acquired in 2015 in a move to build its own presence against Pitchero which was a rival at the time is also included in the deal.
Teamer will remain on our phones though as the two companies will each maintain their own presence with consolidation expected at management and development level.
Pitchero’s active club membership will now rise to over 22,000 incorporating 160,000 teams and over 2 million active members drawn from players, parents, coaches and club officials across grassroots and semi-professional sport.
It will deliver over 80 million page and screen views each month, making the new Pitchero Group one of the world’s leading suppliers of grassroots sports websites and mobile applications.
Pitchero’s main strength in England has been in football, rugby, hockey, netball and cricket. Rugby, Football and especially Gaelic Games have been the main driver of Teamer’s strength in Ireland though it too was more UK facing in recent years given the size and scale of that market.
Earlier this year Pitchero launched a new flagship platform designed for sports federations called ‘Pitchero Together’ which is currently being trialed by the FA of Finland, the Scottish FA, the Welsh FA and England Hockey.
“This acquisition is about consolidating the UK’s most popular grassroots sports technology providers for the benefit of grassroots sport,” said Pitchero Founder Mark Fletcher.
“It begins to bring the UK in line with the US and the rest of Europe where consolidation has benefitted stakeholders.”
“It is an exciting time for grassroots sports and we are proud to be at the forefront of development, communication and activation and we have big plans for both Pitchero and Teamer.”
Pitchero Holdings’ other properties include social media publisher #GRG (GrassRootsGoals) and Match Day Media, a London-based sports advertising and sponsorship agency.
The consolidation and potential more UK focus may present further opportunities for growth in the team management space for My Club Finances who dominate the market in Ireland for providing functionality for clubs and Governing Bodies across a range of services.
The Galway and Dublin based company launched their own communications platform a year ago and have been making significant progress.