TG4 have announced a four-year extension of their sponsorship of the Ladies Gaelic Football inter-county championships, with the new deal set to last until the conclusion of the 2022 season.
This is the third major sponsorship boost of the year for Women’s Gaelic Games after Lidl extended their sponsorship of the Ladies Football National League and Liberty Insurance confirmed their renewal of the All Ireland Camogie Championships.
TG4 will have been headline sponsors of the All Ireland Championship for 22 years at the end of the new contract, one of the longest consecutive sponsorships in Irish sport.
The station has also committed to broadcasting 17 Live matches from this year’s All Ireland Series starting on Saturday, July 14th and running through to the Finals Day at Croke Park on Sunday, September 16th.
The coverage will extend over eight weekends and include the new round robin format to determine the eight quarter-finalists as well as the knock out games.
TG4 and the LGFA have also announced that a very special All-Ireland final preview show will be broadcast live from the Mansion House on the eve of the finals, Saturday, September 15.
This show will not just focus on the TG4 All-Ireland finals, however, and will serve as a wider celebration of women in sport featuring music, celebration and entertaining discussion with some very special guests.
Last September’s TG4 All-Ireland finals attracted a record 46,286 attendance to Croke Park, a figure that set a world record for a standalone female sporting event. It also drew a TV viewership of 563,000, making it the most watched programme on the station last year.
As a comparison this year’s Men’s Allianz National League Final between Dublin and Galway attracted 549,000 viewers.
TG4 also has the international rights to broadcast via its player which gives significant coverage around the world as well.
“TG4 welcomes this opportunity to reaffirm our pride in our long and unique association with this great Irish sport,” said Ardstiúrthóir Alan Esslemont speaking at Croke Park yesterday.
“This combines sponsorship of the Championship with the role of TV broadcast rights holder in a multi-platform offering for followers of this now global sport.”
“This partnership between TG4 and the LGFA has been developed over many years. The comprehensive coverage TG4 gives the games at all levels shows the importance we place on this wonderful sport which is developing and growing in prominence year on year.”
“It is another great example of our rich culture and heritage and we are very proud to be associated with it and the ever strengthening bond between the Irish language and Peil na mBan.”
“This is Bliain na Gaeilge and TG4 is delighted that the LGFA is substantially increasing the profile of the Irish language throughout the association. Through our very successful partnership with LGFA and Lidl, TG4 is extremely proud that we can help to give women’s football the prominence it deserves.”
“The #properfan campaign has contributed to a surge in interest in the games and the stunning success of last year’s LGFA Championship has brought a very welcome focus onto all women’s sports throughout Ireland.”
“We are delighted to confirm the extension of our long-running partnership with TG4,” added LGFA President Marie Hickey.
“They have become synonymous with Ladies Gaelic Football since the year 2000 and have helped to take our sport to new and unprecedented levels.”
“With such a large overseas population to cater for, and huge interest in our sport across the globe, TG4’s ability to provide coverage to people located outside of Ireland is hugely important to us.”
“Women’s sport remains very much on the rise and on an upward curve, with increased coverage playing a big part in that.”
“TG4 have embraced the concept of our revamped championships and will bring even more action to TV viewers this summer.”
“Ladies Football continues to lead the way in Irish women’s sport and after we set a new attendance record in 2017, we’re aiming to go even higher again in September.”
“We need the help of clubs and counties to achieve that and I’d appeal to all sports fans to get behind these fabulous players as they set out on a potential journey to Croke Park via the All-Ireland series.”
“Anyone who was fortunate to be present at Croke Park last September for the TG4 All-Ireland finals took home memories to last a lifetime.”
“Now it’s time for even more people to show that they’re a #properfan as we get ready for the start of a new season.”
“TG4 continue to strive for innovation in their coverage, whether it’s preview, live or review, and we look forward to another stellar season of inter-county action.”
“You can tune in to TG4’s linear coverage in Ireland and on the Player worldwide at www.tg4.tv”
TG4’s Ladies Football and wider GAA coverage is produced by Nemeton TV.