Sport for Business has been an active contributor to the debate on alcohol sponsorship of sport and was part of a feature on latest developments on The Last Word on Today FM on Monday evening.
Rob Hartnett joined Matt Cooper and Bobby Smith, a director of Alcohol Ireland to look at the impact which the removal of tobacco sponsorship, albeit as part of a much wider ban achieved when that was done.
You can hear the interview in full from the link below, starting just after 12:00.
The interview covers the question of sport being ‘singled out’ from a wider range of cultural and music events as well as the potential damage that could be done to participation programmes and the overall health of the nation.
We covered the ‘Australian Model’ first highlighted in Ireland by us as far back as last July, and whether this was a realistic option to replace the estimated €30-35 million that alcohol companies contribute to sport each year.
On Monday of this week we highlighted six questions arising from the suggestion that a ban was moving closer and have been in contact to offer background briefing to interested elected representatives ahead of a decision likely to be made by cabinet perhaps as early as September.
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