The Business of Women’s Sport

Julie Ann Russell and Anna-Carina Kristler 18/6/2013We are now just 24 hours away from The Business of Women’s Sport where we will find ways in which Women’s sport can move from the sideline to the mainstream, with the assistance of enlightened businesses who will see the benefit of association with one of the final areas where equality remains just an aspiration.

The Sunday Business Post at the weekend and Johnny Watterson in today’s Irish Times have written positively about what we hope to achieve and there are still a few remaining places if you want to be part of a Gathering which will help shape the future of how Women’s sport is viewed by those who follow but can on occasion lead the path of public opinion.

Last night in Tallaght Stadium, the Republic of Ireland Soccer team pulled back from 2-0 down to secure a draw against Austria. The match was given breathless coverage by Claire Redmond of the FAI on Twitter and did at least draw a crowd of supporters as the picture above demonstrates. It was only 1,500 but there is no single reason why that crowd could not be 15,000, as it is on average for the US Women’s National team.

Sue Ronan, the manager of the team will join us on our Sports panel alongside Gemma Crowley who may well lead the first Irish team in field sports to an Olympics with the Women’s Rugby group in 2016; Mary O’Connor whose 12 All Ireland medals in Camogie and Football would make her a living legend in Ireland had she been Martin rather than Mary, and Nikki Symmons whose 199 caps in International Hockey will shortly be added to as she continues to be Ireland most capped athlete.

We will hear from Annette Ní Dhathlaoi, Head of Marketing with Liberty Insurance on the ground breaking sponsorship of both the All Ireland Hurling and Camogie Championships; from Simon McBeth of eFlow who have demonstrated equality in their various sporting sponsorships across soccer and rowing, and from Liz Ferris of the Women in Business Alliance who will consider what business needs from Women’s Sport in order to support it and whose own Great Grandmother was Polly Burns, a world Boxing Champion 110 years before Katie Taylor.

The timetable for the day will include:

9:30 Registration and coffee on arrival at UCD Smurfit Business School in Blackrock, Dublin

10:00 Welcome from Rob Hartnett, Founder of Sport for Business

10:20 Business Panel explaining the different motivations that drive a commercial partnership. This will include Annette Ní Dhathlaoi of Liberty Insurance, Liz Ferris of Women in Business Alliance and Simon McBeth of eFlow.

11:00 Networking Round Tables to consider “What can Women’s Sport offer to business?”

11:45 Coffee Break

12:00 Results from around the networking groups

12:30 The Rise of Women’s participation in Sport by Peter Smyth, Irish Sports Council

13:00 Launch of Sport for Daughters Pledge initiative

13:15 Lunch

14:00 Sports Marketing Panel looking at how sport needs to adapt in order to attract the interest of business partners. Maire Scully, Head of Sponsorship at Wilson Hartnell who helped bring Electric Ireland’s sponsorship of the Irish Olympic team to life in 2012; Malachy Logan, Sports Editor of the Irish Times; and Kelli O’Keefe, Head of Sport at Slattery Communications which includes Allianz, Sky TV and the IRFU among those it works with.

14:45 Networking Round Tables to consider “Climbing out of the shadows – Programmes to raise the profile of Women’s Sport

15:30 Results from around the Networking Groups

15:45 The Sports Panel featuring Sue Ronan, Manager of the Irish National Soccer Team; Gemma Crowley, Manager of the Irish Women’s Rugby teams, Mary O’Connor Director general of the Camogie Association and winner of 12 All Ireland medals; Nikki Symmons, Ireland most capped athlete with 199 caps in Hockey and 7 in cricket.

16:30: Closing remarks and a way forward.

Join us on June 20th and help to reshape the environment in which Women’s sport is operating.

Attendance is guaranteed for members of the Sport for Business Community and we also have spaces available for guests.

Make sure of your place today by booking through our online service

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