On Thursday June 20th Sport for Business will host The Business of Women’s Sport at the UCD Smurfit Business School in Dublin.
Sport is the most successful medium for marketing and sponsorship around the world, and Ireland is no different.
And yet the single fastest growing element within it is being virtually ignored by those who decide where to place commercial partnerships.
“Women’s participation in sport has risen from 27% to 40% in the past five years,” said Sport for Business Founder Rob Hartnett.
“Women’s sport is increasingly grabbing attention from broadcasters and the media, pressed by a general public that wants to see more.”
“This summer’s European Football Championships will be televised live on the BBC for the first time ever.”
“Women’s 7’s Rugby will be competing in the World Cup in Moscow and are strong contenders to be the first Irish field team to qualify for an Olympic Games.”
“Liberty Insurance has laid down a marker for the future by combining sponsorship of the All Ireland Camogie Championship alongside the All Ireland Hurling Championship. Across the US, UK and elsewhere women’s sport is securing more support than ever before and delivering better results.”
“The Business of Women’s Sport is about looking to the future, helping sports and businesses to start a journey together that will have massive impact on the health and wellbeing of the nation, as well as on the bottom line of companies that get involved now at the belated start of genuine equality in sport.”
Representatives from within Ireland’s business community, including from AIB, Ulster Bank, PwC, Mason Hayes and Curran and RTE will be joined by sporting leaders and participants to begin to unlock the potential that lies within Women’s sport.
The timetable for the day will include:
9:30 Registration and coffee on arrival
10:00 Welcome from Rob Hartnett, Founder of Sport for Business
10:20 Business Panel explaining the different motivations that drive a commercial partnership. Panel members to be revealed next Tuesday
11:00 Networking Round Tables to consider “What can Women’s Sport offer to business?”
11:45 Coffee Break
12:00 Results from around the networking groups
12:30 The Rise of Women’s participation in Sport by Peter Smyth, Irish Sports Council
13:00 Launch of Sport for Daughters Pledge initiative
14:00 Sports Marketing Panel looking at how sport needs to adapt in order to attract the interest of business partners. Panel members to be revealed on Monday
14:45 Networking Round Tables to consider “Climbing out of the shadows – Programmes to raise the profile of Women’s Sport
15:30 Results from around the Networking Groups
15:45 The Sports Panel featuring Sue Ronan, Manager of the Irish National Soccer Team; Gemma Crowley, Manager of the Irish Women’s Rugby teams, Mary O’Connor Director general of the Camogie Association and winner of 12 All Ireland medals; Nikki Symmons, Ireland most capped athlete with 199 caps in Hockey and 7 in cricket.
16:30: Closing remarks and a way forward.
Join us on June 20th and help to reshape the environment in which Women’s sport is operating.
Attendance is guaranteed for members of the Sport for Business Community and we also have spaces available for guests.
Or find out more by contacting us directly.