The Business of Women’s Sport

postersmallIt is the biggest breakthrough deal for Women’s sport in Ireland and Annette Ní Dhathlaoi, Head of Marketing at Liberty Insurance will be on our Business of Women’s Sport Business panel to explain why the All Ireland GAA Sponsorship runs across hurling and Camogie.

She will be joined on Thursday June 20th by Henry Dummer, Marketing Director of Tesco Ireland and Simon McBeth of eFlow, both of whom have put their company investment into supporting the sports that are leading the way in encouraging female participation in sport from grassroots to elite level.

This strong business panel will be supported by our Sports panel comprising Sue Ronan, Manager of the Irish National Soccer Team; Gemma Crowley, Manager of the Irish Women’s Rugby teams, Mary O’Connor, Director general of the Camogie Association and winner of 12 All Ireland medals; and Nikki Symmons, Irelands most capped athlete with 199 caps in Hockey and 7 in cricket.

The Sports Marketing Panel will include Maire Scully, Head of Sponsorship at Wilson Hartnell who helped bring Electric Ireland’s sponsorship of the Irish Olympic team to life in 2012; Dermot Rigley from RTE Sport who will be central to the growth of coverage of Women’s sport; and Kelli O’Keefe, Head of Sport at Slattery Communications which includes Allianz, Sky and the IRFU among those it works with.

The other elements of the day include a presentation from Peter Smyth of the Irish Sports Council on the numbers behind the growth of Women’s sport and two session of  networking round tables which will enable those that will shape the future of Women’s sport to learn, share and inspire their colleagues one small idea at a time.

Sport is the most successful medium for marketing and sponsorship around the world, and Ireland is no different.

And yet the single fastest growing element within it is being virtually ignored by those who decide where to place commercial partnerships.

“Women’s participation in sport has risen from 27% to 40% in the past five years,” said Sport for Business Founder Rob Hartnett.

“Women’s sport is increasingly grabbing attention from broadcasters and the media, pressed by a general public that wants to see more.”

“This summer’s European Football Championships will be televised live on the BBC for the first time ever.”

“Women’s 7’s Rugby will be competing in the World Cup in Moscow and are strong contenders to be the first Irish field team to qualify for an Olympic Games.”

“Liberty Insurance has laid down a marker for the future by combining sponsorship of the All Ireland Camogie Championship alongside the All Ireland Hurling Championship. Across the US, UK and elsewhere women’s sport is securing more support than ever before and delivering better results.”

“The Business of Women’s Sport is about looking to the future, helping sports and businesses to start a journey together that will have massive impact on the health and wellbeing of the nation, as well as on the bottom line of companies that get involved now at the belated start of genuine equality in sport.”

Representatives from within Ireland’s business community, including from AIB, Ulster Bank, PwC, Mason Hayes and Curran and RTE will be joined by sporting leaders and participants to begin to unlock the potential that lies within Women’s sport.

The timetable for the day will include:

9:30 Registration and coffee on arrival

10:00 Welcome from Rob Hartnett, Founder of Sport for Business

10:20 Business Panel explaining the different motivations that drive a commercial partnership. This will include Annette Ní Dhathlaoi of Liberty Insurance, Henry Dummer of Tesco Ireland and Simon McBeth of eFlow.

11:00 Networking Round Tables to consider “What can Women’s Sport offer to business?”

11:45 Coffee Break

12:00 Results from around the networking groups

12:30 The Rise of Women’s participation in Sport by Peter Smyth, Irish Sports Council

13:00 Launch of Sport for Daughters Pledge initiative

13:15 Lunch

14:00 Sports Marketing Panel looking at how sport needs to adapt in order to attract the interest of business partners.  Maire Scully, Head of Sponsorship at Wilson Hartnell who helped bring Electric Ireland’s sponsorship of the Irish Olympic team to life in 2012; Dermot Rigley from RTE Sport who will be central to the growth of coverage of Women’s sport; and Kelli O’Keefe, Head of Sport at Slattery Communications which includes Allianz, Spar and the IRFU among those it works with.

14:45 Networking Round Tables to consider “Climbing out of the shadows – Programmes to raise the profile of Women’s Sport

15:30 Results from around the Networking Groups

15:45 The Sports Panel featuring Sue Ronan, Manager of the Irish National Soccer Team; Gemma Crowley, Manager of the Irish Women’s Rugby teams, Mary O’Connor Director general of the Camogie Association and winner of 12 All Ireland medals; Nikki Symmons, Ireland most capped athlete with 199 caps in Hockey and 7 in cricket.

16:30: Closing remarks and a way forward.

Join us on June 20th and help to reshape the environment in which Women’s sport is operating.

Attendance is guaranteed for members of the Sport for Business Community and we also have spaces available for guests.

Make sure of your place today by booking through our online service

Or find out more by contacting us directly.


Launch of the Liberty Insurance Camogie ChampionshipRead more about Women’s Sport on Sport for Business

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