The Celtic Story and Ireland

The FAI has confirmed that a Republic of Ireland XI will travel to Glasgow to take on Celtic in Scott Brown’s testimonial match on Sunday, May 20.

The game in Celtic Park will kick off at 14:00 and ignites a busy summer period for Martin O’Neill’s squad with the clash with France in Paris on Monday, May 28 and the visit of the United States to the Aviva Stadium on Saturday, June 2 to follow.

The importance of Celtic’s relationship with Ireland will be part of what promises to be a fascinating discussion Sport for Business will be hosting with Kerry Keenan and Gordon Kaye from Celtic at tomorrow’s Fan Engagement Conference FECD18 taking place in the Aviva Stadium.

Keenan is Head of Marketing and Multimedia with the Glasgow giants and Kaye is Head of Business Development.

We will be talking about the Celtic Story and how that is told to a massive following around the world.

To whet your appetite for what lies ahead, here is the full line up and running order…

08.45 Registration and networking

09.30 Where’s your head at; A look at what is coming in sport and engagement

Chair: Oisin Langan, Newstalk
Scott McLeod – Head of Engagement, Everton FC
Vishnu Kumar – Head of Digital – CPL50
Barry Cunningham – Digital Marketing manager, IRFU

10.10 Is OTT the future of sport viewing consumption?

Chair: Colm O’Mealoid, COO, Sportego
Marcus O’Buachalla, Head of Communication, Leinster Rugby
Paul Morgan – Head of Communication, Aviva Rugby
Seamus Kenny – Meath GAA

10.50 Coffee Break and Networking

11.05 Data, capturing insights and the importance of GDPR

Chair: James Dickens, head of data, Sportego
Fiona Green, MD Winners CRM – UK
Bas Schnater, CRM & Fan Engagement, AZ Alkmaar
Daniel McGeachie, CRM and Digital Manager, Bradford City

11.45 Matt Lynch – Venue Inc

Delivering Experience through Front Line Brand Ambassadors – A Case Study with examples from the NFL, Wembley Stadium, Atlanta Braves & Walt Disney Company

12.05 The Celtic Way

Rob Hartnett of Sport for Business chats with Kerry Keenan and Gordon Kaye of Celtic FC

12.45 Best use of digital award

12.50 Lunch and Networking

13.30 The Jon Burkhart show

14.00 Panel on social media

Chair: Dr Olivia Hurley – Assistant Prof. Sport Psychology IADT & UCD
Colin Jackson – Champion Sportsman & Motivational Speaker
Valerie Mulcahy, Cork GAA
Sene Naoupu, Irish Rugby & PSG Teneo

14.40 Coffee Break

15.00 Fan Experience vs Fan Ownership?

Chair: Rob Hartnett, Sport for Business
Mark Bradley – Fan Experience Co
Niamh O’Mahony – SD Europe

15.35 Is eSports now mainstream in the UK/Ireland?

Chair: Jonny Madill – Sheridan Sport
Malph Minns – Strive Sponsorship
Bryan McNamara – Raid GG
Adam Whyte – GOAT Agency

16.05 Staying relevant – how can event driven sports capture digital space

Chair: Oisin Langan, Newstalk
Derek Kinnevey – Head of Communication, Paralympic Ireland
Fiona Hynes, Head of Communication, Special Olympic Europe
Mark Brooks, Marketing Manager, Belfast Giants

16:35 Using Sport as a Platform for Community Engagement

Geoff Wilson, Geoff Wilson Consultancy

Sportego will again be presenting a special award to the Irish sporting body which has created the best experience on social media this year, in terms of content, entertainment and interaction.

At last year’s event in Kilkenny, the winners were the Football Association of Ireland.

This year’s shortlist will be driven by a public vote before a final decision is made by a three-person judging panel on the day.

Only the top five organisations from a nomination list of 19, 15 of whom are members of Sport for Business, will go forward to the 3 person judging panel.

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