The Choice is The Choice

Dublin Footballer Philly McMahon has added to his five All Ireland medals with being named as winner of the Bord Gais Energy Sports Book of the Year at a glittering ceremony last night.

The book was co-written by Niall Kelly, Deputy Editor of The42.ie and is a tale of a life turned around from hard times on the streets of Ballymun and the death of his Brother to drugs, all the way to Croke Park glory and being seen as a deeply influential role model in his community.

Used to beating off stiff opposition he did likewise last night with Jackie Tyrell’s, Colm Cooper’s, and Kieran Fallon’s biographies trailing in its wake. The Ascent, a story of the glory days of Irish cycling was also shortlisted.

The first and last named of those go head to head with McMahon and The Choice again in the eir Sport Irish Sports Book of the Year award which will be decided by a panel of media judges on December 12th.

Sports books make up 30 per cent of the Non Fiction bestsellers list with that number set to rise as Christmas approaches and ‘hard to buy for’ Dads are sorted out with a book on their favourite sport.

The wiiner of the Bord Gais Sponsored Award is decided by on online poll among the general public and the votes of a group of booksellers, librarians and authors.

In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job, as well as producing our Daily News Digest covering the commercial world of Irish sport.

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