The Economics of the Rugby World Cup

With the Rugby World Cup starting this week RTÉ Business took a look over the weekend at the economics of the sport, the appeal of hosting an event like the Rugby World Cup and much more.

Rob Hartnett of Sport for Business and John Trainor of Onside were the key contributors to Brian Finn’s detailed piece.

You can read the full article here.

Here are some of the key points covered in the article.

“Japan has invested €300m in infrastructure developments in advance of the World Cup. Up to 25,000 jobs are estimated to have been created in the run into the tournament. With the games being hosted in 12 cities across Japan, the economic benefit is expected to be shared across the country.”

“So hosting the Rugby World Cup is an attractive proposition and, indeed, it’s a much sought after enterprise, which Ireland has direct experience of, having bid for the games in 2023. (We lost out to France.) There was little surprise that Ireland did mount a bid for the games and will likely do so again. Rugby is big here business too.”

“According to its annual statement, the IRFU generated income of €85.6m in the 2018-19 financial year. More than half of the income comes from the international game, Hartnett said, with that take being boosted by the Guinness Six Nations last year.”

In addition, the broadcasting of sports and news events is still largely tied to television operators, especially in the subscription market. Streaming services like Netflix and Amazon Prime have tended to avoid that end of the market. Sports events are among the last “appointment to view” offerings, which sponsors are very keen to capitalise on, according to John Trainor.

Join us each morning through the Rugby World Cup for coverage that goes behind the scenes of what is happening on the pitch, supported by our friends at Bank of Ireland.



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