Last weekend was a major one for the GAA with big game action spread across all three days of the Bank Holiday Weekend.
68,000 flocked to Croke Park on Sunday for the epic semi final between Galway and Tipperary while that backed up a full house of 82,000 in the stadium on Saturday night for the two Football Championship quarter finals and andother 40,000 from the Mayo Roscommon replay.
The Association dominated across social media content creation last month as well as can be seen in our July review and in broadcast there were strong numbers too.
The two Saturday night games were exclusive to Sky Sports which will have lessened their overall reach in terms of absolute numbers but the power of TV can be seen in that RTÉ Sport released figures to Sport for Business yesterday which showed an audience of 102,000 representing 14.6 per cent of the available audience for the Liberty Insurance Camogie Championship All Ireland Quarter Final between Dublin and Wexford at the same time.
The sponsors were quick to step up to the mark as well with some excellent content across social.
— BGEGAA (@BGEGAA) August 7, 2017
— AIB_GAA (@AIB_GAA) August 5, 2017
With a cracker of a Qualifier between Cork and Monaghan in Ladies Football on Monday it all added up to a weekend where you would have had to be hiding under a rock to avoid at least some exposure to Gaelic games.