The Return of the Champions

The UEFA Champions League kicks back into action tonight with the tournament dominating our sporting TV schedules as never before.

Manchester United are on TV3 tonight for the visit of Basel while Celtic host the millionaires of PSG on BT Sport.  Tomorrow Liverpool fans will be tuning into RTE2 while eir Sport 1 will have live coverage of Feyenoord at home to Man City.

UEFA have also announced the three-year extension of Nissan’s involvement with the tournament as an Official partner.

The new agreement will run 2018-21 and also includes the UEFA Super Cup in 2018, 2019 and 2020.  As part of the extended agreement, Nissan will work with UEFA to present the UEFA Champions League Trophy Tour; providing fans across Europe with a unique opportunity to get close to the iconic trophy.

In addition, Nissan’s existing ‘Goal of the Week’ digital promotion, which allows fans to vote for their favoured goal each match week, will be further enhanced while continuing to offer a chance to win exclusive UEFA Champions League prizes.

Nissan will also continue to provide UEFA with vehicles throughout the season; providing top class transportation as an integral part of the guest experience around matches.

We are delighted to continue our partnership with Nissan after a very successful first cycle,” said Guy-Laurent Epstein, UEFA Events SA Marketing Director.

“They have become an integral member of the sponsor family and have been invaluable for the promotion of the competition on a global level.”

“The UEFA Champions League brand appeal is growing from strength to strength every single year and its platform continues to provide top brands, like Nissan, the opportunity to connect and engage with football fans around the globe.”

“Innovation that excites is at the core of everything Nissan does, and our partnership with the most exciting sports tournament on the planet over the last three years has been key to that,” added Roel de Vries, Corporate Vice President, Global Head of Marketing and Brand Strategy at Nissan.

“We’re delighted to be extending this partnership for another three seasons and it will continue to be at the very heart of our global marketing strategy. We’ve seen huge success from the partnership and the additional engagement it has allowed us to have with consumers”.

Nissan, The FAI, RTÉ and eir Sport are among the more than 220 organisations that play an active part of the Sport for Business community.  

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Image Credit Nissan