A group of fourteen members of Sport for Business members will gather today to explore questions and best practice around the world of Brand Ambassadors.
AIB, Bank of Ireland, Life Style Sports, Navy Blue Sports, Sport Endorse, Legacy Communications, The Gaelic Players Association and the Women’s Gaelic Players Association, Aura Leisure, Onside Sponsorship, the FAI and BDO will come together at the offices of the latter in Dublin.
It promises to be an interesting morning. We will look at case studies from across Ireland and around the world and explore the purpose behind a brand engaging an ambassador, how to manage both sides expectations, the seeming necessity of an ambassador through which to secure mainstream media coverage and more.
We will carry some of the points to emerge on Sport for Business tomorrow but it is in being there that the greatest benefit can be gained.
Our next Members Round Table is in the area of Reputation Management and will take place at the offices of William Fry on Tuesday morning, May 14th.