The Toughest Trade airs on RTÉ 2 television tonight but that is only part of the content juggernaut that AIB has put together around the fact of Michael Murphy and Shane Williams swapping sports.
The pair were in doing media interviews this afternoon and revealing some of what they had experienced. Murphy liked the humility of the Clermont Auvergne team and the fact that they all shake each others hands every morning and have dinner together every night as part of their team ethic.
Williams struggled at times to grasp the conflicting rules to what he is used to in terms of running with the ball and throwing his passes but he hinted the referee might have been kind to him.
Neither has seen the final cut of the programme and Murphy imagined he was going to go to ground for a while.
He won’t have a chance tomorrow as they will both be engaging in Twitter Q and A’s before he goes on to appear in a live screening of the programme at the Laughter Lounge in Dublin.
If you can’t make that, worry not as there will be a half hour Facebook Live stream being broadcast in the run up to the programme airing.
If you don’t come across AIB’s #TheToughest tomorrow you will have genuinely succeeded in starting a non digital monastic life for Lent.
Mark Doyle, AIB Group Brands Director said yesterday “We’ve long believed that the GAA Club players are among the toughest athletes in the world, rivalling any professional athlete.”
“The Toughest Trade gives us a platform to test out our theory. This is the third year of the documentary and will probably be the most physically challenging. We’re really excited to see how the players get on both here and abroad.”